ALOOK BLOG

Geolocated nearest neighbors in product campaign targeting

Geolocated nearest neighbors in product campaign targeting

Current landscape of IoT (internet of things), low-cost GNSS (satellite navigation system) receivers, and omnipresent wireless networks produce large amounts of data containing geospatial information. This blogpost introduces the basics of the geolocated k-nearest neighbors (k-NN) model and its applications in product campaign targeting.

Propensity modelling and how it is relevant for modern marketing

Propensity modelling and how it is relevant for modern marketing

In the last few years the obvious fact that for successful marketing you need to “contact the right customers with the right offer through the right channel at the right time” has become something of a mantra. In this post, I am going to talk about the first part – how to target the right customers for your marketing actions.

First aid to calculating Customer Lifetime Value in finance

First aid to calculating Customer Lifetime Value in finance

For businesses where clients generate revenues over time knowing who will be your most valuable clients in the future is very handy information. Especially if you want to optimise your service models.

New url of aLook blog

New url of aLook blog

We are happy to announce that together with our new webpages, our blog changes it's location. You can find it under the new url www.alookanalytics.com/blog. Until we relocate our old articles, you can still access them on the old url blog.alookanalytics.com.